Creative Direction
Product Marketing
UX Design
Brand Strategy
Product Development/Design
Product Marketing
User Research & Insights
Hi! I’m Maxwell Brooks, a Business Administration and Design student at Northeastern University with a focus in Marketing and UX Design, and a Product Manager and Creative Leader.
Having grown up in a family of artists, creative expression became very important to me. Throughout high school and my time at Northeastern University, my love for design, tech, and film influenced my interest in Product Management and Creative Direction.
I love nature, personal fitness, and music, so in my free time you’ll probably find me outside, in the gym, or in the studio playing piano and drums!
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Max has contributed in a number of ways to our small start-up, acting in roles spread across data analytics, product research and management, product testing, and event coordination and technical support. Max has shown an unwavering enthusiasm for learning as much as he can around understanding the nuances of building a new business through developing a strong product backbone to support growth and future endeavors... He has a fantastic grounding in working with people, knowing that in order to succeed, relationships and communication are key. It has been a pleasure sharing time with Max and really digging into what makes for a good coworker, teammate, and leader.
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Max consistently approached his work with a strong sense of ownership, identifying opportunities, developing creative strategies, and following through on ideas from concept to execution... Max demonstrated an ability to understand our audience, recognize emerging trends, interpret engagement data, and adapt strategy accordingly. He brought together data-driven decision-making, customer/audience thinking, creative strategy, and trend alignment in a way that produced measurable results while remaining authentic to the Center's mission. Max also excelled in team leadership, cross-functional communication, and strategic thinking. He worked effectively with professional staff, fellow student leaders, and other campus partners, communicated ideas clearly, and regularly took initiative iwthout needing extensive direction.
