During my Intro to Marketing class at Northeastern University, we completed the Marketplace Business Simulation. Tasked with running a conceptual carbon fiber bike brand within a game-style simulation and making business decisions throughout a 7-week process, I developed CRUX, a conceptual mountain bike brand.
THE CLARITY PROJECT
During my Typography 1 class, I completed a spread as part of an assignment called the Clarity Project. The primary objective was to design a booklet about two type designers, drawing a clear connection between the two design styles.
I chose to cover the simple yet bold, almost iconic aesthetic shared between the two type designers Studio Feixen, a Swiss design studio, and Max Miedinger, the creator of Helvetica.
This is the cover of The Clarity Project booklet.
I wanted this booklet to embody the feel of the two type designers that I was writing about in it. Inspired by their design styles, I wanted it to feel bold and vibrant, yet simple and minimal. My design style was heavily inspired by the two designers.
First page: Colophon
Second page: Table of contents
Third page: Comparison between the two type designers
Forth page: Studio Feixen
Fifth page: Studio Feixen
Sixth page: Studio Feixen gallery
Seventh page: Max Miedinger
Eight page: Max Miedinger
Ninth page: Conclusion