Finible is an AI-powered financial wellness app that turns financial anxiety into an actionable, gamified lifestyle system for young adults ages 16-24. Built by me and two co-founders over a 3-month sprint, Finible was selected as a top-8 finalist out of 30+ startups at Northeastern's Husky Startup Competition, pitching live to a panel of investors and CEOs in front of 300+ attendees. The team won Audience Favorite and the Marketing Challenge Award and secured $1,000 in funding.
Problem
Research shows Gen Z is the least financially literate generation on record. Young adults are taught how to make money but not how to live with it, leaving them without a clear system to translate income into savings, security, and long-term goals, especially when transitioning into a new chapter of their lives in which managing personal finances is a vital responsibility.
Solution
Finible pairs an AI voice coach ("Sam") with a habit-building framework inspired by Apple's Fitness rings and Duolingo:
Users talk through their financial situation and goals with Sam (similar to an onboarding survey).
Sam assesses gaps between current habits and the user's target lifestyle.
Sam generates a personalized roadmap of primary, secondary, and aspirational goals based on the users answers within the onboarding survey.
Users stay active via three daily "rings" (Freedom, Safety, Growth), with the primary goal being to close their rings on a daily, weekly, and monthly basis, all of which compound and lead to our users achieving their long-term goals while remaining engaged with Finible through the rings and other gamified features.
My Role
I led product development alongside my co-founders, owned brand identity and the design system, and drove go-to-market and marketing strategy, including the campaign that generated over 15K impressions, a proxy for 15.6K potential users, which won the Marketing Challenge award and half of our funding.
Impact
• Finible was announced as one of the top 8 of 30+ startups, judged by professional investors and founders
• Won Audience Favorite + Marketing Challenge Award at Husky Startup Challenge
• $1,000 in funding secured
• Over 15,000 ad impressions, a proxy for 15.6k potential users, generated in a pre-launch marketing sprint
• MVP built and validated in under 3 months using Claude Code
This page breaks down Finible for our users, explaining the four-step process that leads users to their financial goals.
The Finible user journey begins with users speaking to Sam, their AI financial therapist (powered by the ElevenLabs API). After completing the onboarding survey, Sam builds the user's personalized roadmap to achieve their financial goals.
Sam turns the users' survey answers into three rings, similar to the Apple Watch health rings, which users aim to close by completing short-term, mid-term, and long-term financial goals. The objective of this feature was to divide the users' financial goals into actionable sub-goals to eliminate any doubts users may have about achieving their long-term goals.
Sam then turns users' responses into a roadmap that helps visualize their goals and how close they are to reaching them. The objective of this feature was to help make the process feel more personalized and easy to follow for our users.
Finally, users meet Fin, Finible's mascot. Similar to the Duo bird for Duolingo, Fin encourages users to stay motivated through engaging, gamified prompts, reminders, and various features.