I built a web application called AdForge that generates structured Google Ads campaigns for clients. After creating an account, users access the dashboard. Here, the user describes their client, the client's industry, website, and brand context. AdForge scans the client's website to learn more about their product/service, allowing it to tailor results more specifically. Next, users can create their client's first campaign, give it a name, and write a brief description of that campaign's objective. The user then creates their client's first ad group for that campaign, gives it a name, and, again, writes a brief description of that ad group's theme and objective. Once the client profile is set up with at least one campaign and ad group, the user can generate keywords, headlines, and descriptions, all of which are tailored specifically towards that client, campaign, and ad group's objectives, while falling within Google Ad's policies and character limits. Users can choose between three keyword match types before copy and pasting: broad, phrase, and exact.